Enable | Digital | Scale 
Results-driven, dynamic business analyst and marketing automation professional offering a wealth of global experience in driving the platforms that enable businesses to scale.
Marketing Operations Manager
Google for Work, 2009-2016
A proven leader who excels as a pivotal business partner by collaborating with cross-functional teams. Demonstrated ability to learn and teach new concepts, easily adapt to change and manage numerous simultaneous tasks.  
Successful team builder and leader who recognizes the necessity to develop and train an extremely efficient staff.  Innovative, high-energy professional with excellent organizational and communication skills and the capacity to assume increasingly significant responsibilities. 

Leadership & Teamwork

  • Responsible for the systems, tools and people within the Marketing Strategy & Insights team, my focus is on strategic planning to support the global marketing managers and establishing a Digital Demand Center for the Google for Work team. 

  • As a strategic point of contact for Product Marketing Managers; I consult on industry best practices, data segmentation and campaign optimization. 

Reporting & Analysis

  • Ownership of the acquisition lifecycle; coordinating with Sales for downstream lead delivery reporting upwards to the central Marketing organization within Google.

  • Leading the creation and management of marketing automation initiatives, which has resulted in a significant increase to middle of funnel conversion rates.

  • Program planning, data integrity, CRM lifecycle management, activity tracking and post-mortem analysis.

Responsive & Interactive

  • In my current role as cross-functional liaison with Sales Ops and the Business Systems teams, I collaborate on data stewardship initiatives and market intelligence projects; building business requirements documents and establishing success metrics. 

  • The Google for Work organization has scaled significantly over the past five years;  I have found it crucial to forge relationships with internal business units and senior management to share pertinent information. This has allowed us to create self-managing teams with shared common goals. 

Keeping the Lights On

  • In addition to overseeing day to day operations, I also manage strategic vendor relationships to ensure that production quality standards are maintained. 

  • I established the Center of Excellence; a global virtual team of Digital Marketing Managers responsible for designing targeted nurture programs, driving engagement within the funnel and testing and optimizing campaigns.

Additional Work Experience

Google Ireland, Dublin, Ireland - Leading provider of internet search, cloud computing, email and software.

Sales Operations Specialist  -  2006-2009

Oversaw lead generation, database development, data quality and reporting in a team of 90 sales and campaign development staff in EMEA.  Liaised with internal departments to foster a sense of teamwork to boost company efficiency. 

  • Directed lead provisioning to four outsourced partners; analyzed key performance indicators (KPIs), anticipated lead volume and reporting requirements.

  • Pinpointed the necessity of automated tracking tools and collaborated with IT to create customized marketing webforms.

  • Enhanced internal team communication through development and implementation of an internal website.

  • Spearheaded quarterly initiatives to motivate sales team, planning incentives and measuring success. 
0800 RECONX, Vancouver, BC - provider of prepaid telephone services across Canada and New Zealand.

Team Leader  -  2005

Led a small division of 15 full time employees in a successful startup operation, delivering the company's core product into a new market. Assisted in the recruitment process, and contributed to the development of the business model.

  • Coached and monitored individuals' performance and provided feedback to management. Aligned the sales team closely to all departments, ensuring provisioning, sales and customer service were consistently kept to the highest standards.

  • Mentored sales team and provided ongoing performance feedback to ensure attainment of quarterly objectives.

  • Instituted the use of sales incentives and team building programs to motivate sales team.

  • Aligned departmental goals with overall corporate objectives.
Disneyland Resort, Paris, France - vacation resort offering amusement parks, hotels and entertainment . 

Intern, Sales & Marketing - 2003